‘reebok flash’ pop up store by formavision

‘reebok flash store’

last week saw the opening of the 'reebok flash' store in new york city. located ina 3,000 square-foot
gallery space the store features limited-edition sneakers andexclusiveapparel collections
designed in collaboration with renowned visual artists rolland berry, john maeda and the estate of
jean-michel basquiat.

formavision sought to capture the pop spirit of the 80s in order to create the ideal environment to reintroduce
these classic styles from reebok. the design of the space plays with sense of depth and perspective, tricking
the eye by extending three dimensional shapes into distorted graphic patterns. the store will be open until
december 15, 2008.

‘reebok flash store’

popular sneakers from the 1980′s have been relaunched to coincide with the store’s opening

‘reebok flash store’


‘reebok flash store’

more:
http://www.formavision.info

related:
designboom interview with john maeda