Archive for February, 2009
the fan economy
17 Feb, 2009 • posts i've written • 2 comments
I’ve been cobbling this presentation together for some time, even back when I was a Mad Man this was bouncing around this inside of my skull. Take a spin through and leave me any comments or concerns (either here or on Slideshare). If you enjoy it, please spread it. I’ll be expounding on this a bit in further posts coming to a blog near you.
to read this post, please pay ten cents
11 Feb, 2009 • posts i've written • 1 comment
I want to write for your blog. Gratis. But you have to give me a great question or profound thought to ponder. That’s what Mike Arauz did. Mike is a fellow Strategist and works with me at Undercurrent. Mike asked me how to save the NY Times. Too bad I’ve never bought a newspaper in my life.
Pricing models like micro-payments could inject some novelty into the market, but novelty ultimately wears off. Why not reduce distribution then? Wherever I go in this city, I see stacks of the NY Times sitting out to rot. Make printed news more scarce, force your fans to opt-in to home delivery (and paying more often). Try anything, but it’s sure to wear off in the long term.
Read the full post over at Mike’s blog. Mike’s blog is a great resource, so if you’re smart you’ll add it to your daily reads.
