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It’s a common piece of advice among word-of-mouth circles: Be “interesting.”

But that’s like telling a horse: be more like a zebra.

It’s more practical to create an authentic zebra from scratch than paint black and white stripes on a horse. Everyone will know they’re fake, and they’ll just wash off anyway. Stripes aren’t part of the DNA of a horse.

So, if you’re a horse, I think better advice is to “Revisit your  …

Yahoo may be in overhaul with a new CEO and constant chatter about the health of its search business, but they still know how to program interesting and useful applications. Yahoo user interface engineers decided to try something a little different and experimental. The result was Sideline, a Yahoo-built application that runs on desktops via the Adobe AIR platform.

Sideline, announced on the Yahoo user interface blog, is a desktop application that  …

Just a few weeks ago Facebook Connect for the iPhone was officially announced with a few updated apps debuting their brand new integration features. Given the value of having instant access to your Facebook friends from your favorite iPhone apps, we can expect a bevy of new releases and app updates that leverage the integration in the coming months.

These newly updated gems can be easy to miss in the iTunes store, so we’ve  …

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Convincing people to pay for nothing, or rather for things with zero marginal cost to produce, is a great business model—in theory. In practice, there are so few examples to point to, and most of them are overseas, such as Helsinki-based teen virtual world Habbo. The virtual world’s parent company, Sulake, today reported some selective financial and user data for Habbo. In 2008, Habbo’s revenues rose 20 percent to $74 million (50 million  …

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The animated gif is just a few great works away from being a legitimate art form—in fact, they’ve already got their own museum—but this is the first time we’ve seen it turned on the celebrity class.

We just ran across this gif of one Scarlett Johansson in a variety of charming poses. As PR, it does more than a dozen Esquire spreads—and we’re quite partial to those. Think of it as one more  …