Shreddies is a Canadian breakfast cereal. They needed a re-branding, but instead of doing any of the normal stuff (”new and improved”, change the logo, you know the drill), they did the most drastic thing they could think of. Or not. It’s all in your perspective I guess. How fun is that?

Big thanks to Jeremy for sending this my way.

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80. Wear a sportcoat when traveling by plane. It has easily accessible pockets.

1001 Rules For My Unborn Son is a poignant idea that’s well-executed.

Tags: lists  rules  weblogs 

We’re loving this recent shoot (HTML gallery, Flash slideshow) by Beau Lark and Art Kaligos for Solus, an homage to the awkward yearbook portrait. Maybe they’re not quite teenagers (more like Hollywood/90210-style “teens”) and maybe there aren’t as many acne pimples as in real life – but the old-school hairstyles, fashions, and makeup are uncomfortably accurate. Who’s your favorite? I like this new wave trendoid myself.

via http://blog.styleserver.de/page/9/

The Rak Jebel Al Jais Mountain Resort is a new master planned tourist village in the Emirate of Ras al-Khaimah in the United Arab Emirates. Designed by the Office for Metropolitan Architecture, this future resort will be built on the top and the sides of a mountain range, defying nature and the mountains with its extravagant design, improbable building site and disregard for the native landscape. In a country focused so  …

A track from Bob’s 46th release Together Through Life is available as a free MP3 from bobdylan.com today only. Album’s out 4/28 on Columbia.

via http://www.halfaconversation.com/

via http://www.marcuswalters.com/Work/gluesociety.htm

via http://www.thrillist.com/forward/34111/image/lame.shark.jpg/shark%20f**ks