Comments on: advertising technology: peruse the product or wax poetic http://whatconsumesme.com/2009/posts-ive-written/advertising-technology-peruse-the-product-or-wax-poetic/ marketing meets culture Fri, 03 Feb 2012 07:22:17 +0000 hourly 1 http://wordpress.org/?v=3.3 By: links for 2009-10-26 http://whatconsumesme.com/2009/posts-ive-written/advertising-technology-peruse-the-product-or-wax-poetic/comment-page-1/#comment-3605 links for 2009-10-26 Mon, 26 Oct 2009 08:01:56 +0000 http://whatconsumesme.com/?p=1841#comment-3605 [...] advertising technology: peruse the product or wax poetic (tags: advertising Technology) Share and Enjoy: [...] [...] advertising technology: peruse the product or wax poetic (tags: advertising Technology) Share and Enjoy: [...]

]]> By: Valuable Internet Information » what consumes me, bud caddell » advertising technology: peruse the … http://whatconsumesme.com/2009/posts-ive-written/advertising-technology-peruse-the-product-or-wax-poetic/comment-page-1/#comment-2351 Valuable Internet Information » what consumes me, bud caddell » advertising technology: peruse the … Wed, 08 Jul 2009 18:02:37 +0000 http://whatconsumesme.com/?p=1841#comment-2351 [...] Original post: what consumes me, bud caddell » advertising technology: peruse the … [...] [...] Original post: what consumes me, bud caddell » advertising technology: peruse the … [...]

]]> By: Jake P http://whatconsumesme.com/2009/posts-ive-written/advertising-technology-peruse-the-product-or-wax-poetic/comment-page-1/#comment-2350 Jake P Wed, 08 Jul 2009 15:27:31 +0000 http://whatconsumesme.com/?p=1841#comment-2350 Personally, I have a hard time making the touchy-feely connection between the mysticism and Palm--the emotional tack is a far more effective device for Scientology. (Which is a bit scary, eh.) And 1:00 seemed to drag. In contrast, the Apple ad shows the interconnections in a brief, practical way that allows you to think, "Oh, I could do that." There's probably room for both styles, but I'd put money on iPhone-style ads moving more phones off the shelves. Note, of course, that Apple doesn't always use that tactic (i.e., Justin Long ads). More than anything, I am glad that my cell phone no longer requires lugging around a car battery to power it. Personally, I have a hard time making the touchy-feely connection between the mysticism and Palm–the emotional tack is a far more effective device for Scientology. (Which is a bit scary, eh.) And 1:00 seemed to drag.

In contrast, the Apple ad shows the interconnections in a brief, practical way that allows you to think, “Oh, I could do that.”

There’s probably room for both styles, but I’d put money on iPhone-style ads moving more phones off the shelves. Note, of course, that Apple doesn’t always use that tactic (i.e., Justin Long ads).

More than anything, I am glad that my cell phone no longer requires lugging around a car battery to power it.

]]> By: Carla Blumenthal http://whatconsumesme.com/2009/posts-ive-written/advertising-technology-peruse-the-product-or-wax-poetic/comment-page-1/#comment-2346 Carla Blumenthal Wed, 08 Jul 2009 12:06:35 +0000 http://whatconsumesme.com/?p=1841#comment-2346 I'm reminded of the book "Marketing Metaphoria" where the authors discuss 7 metaphors (balance, control, transformation, journey, etc) that act as lenses that we see our world through. Because technology-related products are creeping into more of a "necessity" role with more and similar options, consumers need to see how the product/service fits in with their lives and with these 7 metaphors. It goes beyond simply selling the product and gives the product true meaning in the life of the consumer. And isn't that what effective marketing does? I’m reminded of the book “Marketing Metaphoria” where the authors discuss 7 metaphors (balance, control, transformation, journey, etc) that act as lenses that we see our world through. Because technology-related products are creeping into more of a “necessity” role with more and similar options, consumers need to see how the product/service fits in with their lives and with these 7 metaphors. It goes beyond simply selling the product and gives the product true meaning in the life of the consumer. And isn’t that what effective marketing does?

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