core principles of transmedia storytelling

December 15th, 2009 • posts i've written

Henry Jenkins recently published his Seven Core Concepts of Transmedia Storytelling from his talk at the Futures of Entertainment conference. Read part one and part two. I’ve simply paraphrased or directly lifted a phrase from Henry to make the above graphic (consider it a Jenkins Reader’s Digest post, but do read the full posts). You can also view Henry’s keynote here.

From the slide, the seven core principles of transmedia storytelling:

1. Spreadability vs. Drillability
The ability and degree to which content is shareable and the motivating factors for a person to share that content VS the ability for a person to explore, in-depth, a deep well of narrative extensions when they stumble upon a fiction that truly captures their attention.

2. Continuity vs. Multiplicity
Some transmedia franchises foster an ongoing coherence to a cannon in order to ensure maximum plausibility among all extensions. Others routinely use alternate versions of characters or parallel universe version of their stories to reward mastery over the source material.

3. Immersion vs. Extractability
In immersion, the consumer enters into the world of the story (e.g. theme parks), while in extractability, the fan takes aspects of the story away with them as resources they deploy in the spaces of their everyday life (e.g. items from the gift shop).

4. Worldbuilding
Transmedia extensions, often not central to the core narrative, that give a richer depiction of the world in which the narrative plays out. Franchises can exploit both real-world and digital experiences. These extensions often lead to fan behaviors of capturing and cataloging the many disparate elements.

5. Seriality
Transmedia storytelling has taken the notion of breaking up a narrative arc into multiple discrete chunks or installments within a single medium and instead has spread those disparate ideas or story chunks across multiple media systems.

6. Subjectivity
Transmedia extensions often explore the central narrative through new eyes; such as secondary characters or third parties. This diversity of perspective often leads fans to more greatly consider who is speaking and who they are speaking for.

7. Performance
The ability of transmedia extensions to lead to fan produced performances that can become part of the transmedia narrative itself. Some performances are invited by the creator while others are not; fans actively search for sites of potential performance.

Now go read Henry’s posts.

Related posts:

1. transmedia branding
2. autobiographical storytelling via foursquare
3. 10 golden principles of successful web apps

Tags: henry jenkins, transmedia

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