digital media isn’t mass media for cheap
March 9th, 2009 • posts i've written
The truth is, most brands use the web in superficial ways. And our favorite place is becoming littered with pointless Facebook apps, ‘viral’ videos and widgets (whatever those are). Brands chase hits because they fundamentally ‘misunderestimate’ the power of this medium. They look for whatever sounds popular, hoping for rapid and mass adoption; the kind of curve they’re used to seeing through TV advertising.
Please drop me a comment below so I can discuss it in more detail.
And really, this deck is just an appetizer for Mike’s latest thoughts on desire paths. Give em both a read.
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Your decks are not only extremely esthetically pleasing, they also tell the truth.
Fans do not only carry your brand, like you mention in the slides, the relationships you develop and the brand engagement you stimulate is your most important sustainable competitive advantage over your competition.