Comments on: eyes on your neighbor’s work

By: Spence

Spence — Fri, 19 Jun 2009 22:18:19 +0000

As an artist my concern is outside of the business objectives and monetary incentives being mentioned here, I’d be interested in knowing how social media is effecting the individual? To what degree is it a benefit and has it changed our perception of “friends” and the group or “tribe” that we feel connected to? Is it enhancing the individuals connection with the world or obliterating quality for quantity? Does it have any effect, either positive or negative, on the frequency and quality of face to face communication?

By: Jinal Shah

Jinal Shah — Mon, 15 Jun 2009 04:21:24 +0000

I’d be most interested to hear a brand’s perspective on why they are investing in social media? How do they quantify/ measure they engagement? Are they ok with the qual nature of the measurement instead of the more quant/ stat type analytics they are used to ?
Also, do they consider social media a top/ C-level priority or is it just an entry to mid-level managers listed job duty ?

By: Libby

Libby — Fri, 12 Jun 2009 03:15:22 +0000

I agree about the business objectives question- I’m curious about whether business are specifically trying to directly monetize social media operations, or engaging in social media functions is still in a “keeping up with the Joneses” type phase, or just in the “let’s see where this goes” phase.

Again, an offshoot of a previously mentioned question, but I’d be interested to know specific ages of people engaging in social media initiatives. Social media is very much something that started with the college-age population and has made an impact later in the business world, and among older demographics.

Let us know when the survey is ready!

By: Isabelle Quevilly

Isabelle Quevilly — Fri, 12 Jun 2009 01:53:42 +0000

Love the idea, thanks for the intiative, I’ll be pleased to help.

One thing that could be interesting to look at is the funding. Does it come from Internet marketing budget or global marketing-communications budget?

Also, another interesting topic I’m dealing with: should this be financed at a local market level ie: Canada when it benefits to almost all your English-spoken audience (ie: US, UK…). So why a local market should finance something that benefits the online brand at large?

Cheers,
Isabelle
Twitter: @DigitalPlanner

By: Kim Herperger

Kim Herperger — Thu, 11 Jun 2009 21:32:18 +0000

I’d like to find out how social media is being used by non-profits/associations and by organizations that don’t have big budgets.

By: jason Gingold

jason Gingold — Thu, 11 Jun 2009 18:13:04 +0000

curious about all aspects of the setup:
(btw – i have my own answers to all of these, but will save them for the survey itself)

“SELL IN/BUY IN”
* did your client approach you about a social program or did you approach them?
* if it was your suggestion, how did you go about selling the idea to the client?
* how long did that take?
* what did you use as compelling motivation?
* was the offering related to an ongoing creative campaign? or was it just an offer of a social networking program in general? or was it two or three specific “you should be on _____” suggestions?

“EXECUTION”
* does your client have access to outreach themselves or is it run out of the agency?
* did your agency hire somebody specifically to take on the role of community organizer/outreach specialist? is it being done by a creative? by a strategist? by an account person?
* is this person committed full-time to monitoring/dialoguing/etc or is it a part-time endeavor?
* if the agency runs the outreach, has the client signed-off on control. meaning – is there carte blanche as to frequency and content, or are there checkpoints and/or red tape?

“MEASUREMENT/REPORTING”
* how often is this done?
* what tools (radian6, meteor, etc.) are you employing to help out?
* is monitoring done in-house or through a 3rd party (spring creek group, etc.)?
* what information is the client looking for?
* what information is the most compelling to you?
* what are you/client looking for in terms of success?

i’m sure there are others, but there’s a start.
good luck, Bud.
let us know when the survey is ready.
-jG

By: tommythesilent

tommythesilent — Thu, 11 Jun 2009 17:56:30 +0000

I wonder if “social media” isn’t a contradiction in terms, like “mass communication.”

I have a hunch that, if one of the survey questions were “Have you ever used the phrase ‘social media’?”, the majority of those that answer “yes” are in mass communication or advertising, at some level, whatever the message or product may be. Those that answer “no” are part of the audience, some “target demographic,” who probably never thought of mass communication or advertising as being “social.”

Maybe I haven’t been able to shift my own paradigm.

By: Mansi

Mansi — Thu, 11 Jun 2009 17:52:25 +0000

Definitely care. Will help spread the word. Want to know the result.

It’ll be great to add something with relation to social media measurement as well. Asking people if they measure their personal brand on social media or for their company.