fans: media consumption

April 21st, 2009 • posts i've written

Patterns of media consumption have been profoundly altered by new media technologies that enable us to archive, annotate, appropriate, and recirculate media content. An increasingly more digitally enabled and media literate population has taken tools once the reserve of professional media producers and made reworking photographs, video, and music a routine practice. The “remixability” of media content, shared platforms for the distribution of grassroots media, and the social networks that have grown up around media properties are reshaping audience expectations about the entertainment experience.

- Joshua Green and Henry Jenkins, The Moral Economy of Web 2.0:
Audience Research and Convergence Culture

Part of my week of posts dedicated to fans and the future of digital marketing. Tell your friends.

Related posts:

1. fans: wack-a-mole
2. fans: the new consumers
3. fans: will they go along for the ride?

Tags: fan culture, Fandom, fans, henry jenkins, joshua green, lead users, wack-a-mole

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