fans: the new consumers
April 21st, 2009 • posts i've written
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If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public
- Jenkins, Henry (2006). Convergence Culture: Where Old and New Media Collide. New York: New York University Press.
Part of my week of posts dedicated to fans and the future of digital marketing. Tell your friends.
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