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	<title>Comments on: fans: will they go along for the ride?</title>
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	<link>http://whatconsumesme.com/2009/posts-ive-written/fans-will-they-go-along-for-the-ride/</link>
	<description>digital marketing meets culture</description>
	<lastBuildDate>Thu, 18 Mar 2010 20:01:04 +0000</lastBuildDate>
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		<title>By: Willem van der Horst</title>
		<link>http://whatconsumesme.com/2009/posts-ive-written/fans-will-they-go-along-for-the-ride/comment-page-1/#comment-1316</link>
		<dc:creator>Willem van der Horst</dc:creator>
		<pubDate>Tue, 21 Apr 2009 22:55:40 +0000</pubDate>
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		<description>Cool post! I might tell my friends. If I remember. And have time. Sod it, I just retweeted the link, it&#039;s faster and non-committal.

(There&#039;s actually a thought or more in there - it&#039;s late and I&#039;ve had a few drinks so I&#039;ll put that on the list of thoughts to write about sometime later list)</description>
		<content:encoded><![CDATA[<p>Cool post! I might tell my friends. If I remember. And have time. Sod it, I just retweeted the link, it&#8217;s faster and non-committal.</p>
<p>(There&#8217;s actually a thought or more in there &#8211; it&#8217;s late and I&#8217;ve had a few drinks so I&#8217;ll put that on the list of thoughts to write about sometime later list)</p>
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		<title>By: Lisa Hickey</title>
		<link>http://whatconsumesme.com/2009/posts-ive-written/fans-will-they-go-along-for-the-ride/comment-page-1/#comment-1314</link>
		<dc:creator>Lisa Hickey</dc:creator>
		<pubDate>Tue, 21 Apr 2009 22:28:24 +0000</pubDate>
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		<description>I’m not a LOL type person, but I have to say that a LOUD guffaw of laughter erupted at this statement: “We want fans to engage and participate; we just don’t put a lot of thought in why the hell they’d want to.”

Why did it strike me as funny? Because I’ve been there in the room  when someone suggested superimposing your head over a cartoon body. Heck, I’ll say it -- I’ve even been the one suggesting it. Mirrors, ‘your name here’ written in fake handwriting, badly photoshopped magazine covers – anything short of getting down on both knees and saying “please please please be engaged with this.”

It rarely occurred to me to talk to people as people, to give them information they might actually use, to discover through trial and error what they were *really* interested in instead of what *I* was interested in.

Okay, I’m about to pass this along to my friends. Why? Because I like them. : )</description>
		<content:encoded><![CDATA[<p>I’m not a LOL type person, but I have to say that a LOUD guffaw of laughter erupted at this statement: “We want fans to engage and participate; we just don’t put a lot of thought in why the hell they’d want to.”</p>
<p>Why did it strike me as funny? Because I’ve been there in the room  when someone suggested superimposing your head over a cartoon body. Heck, I’ll say it &#8212; I’ve even been the one suggesting it. Mirrors, ‘your name here’ written in fake handwriting, badly photoshopped magazine covers – anything short of getting down on both knees and saying “please please please be engaged with this.”</p>
<p>It rarely occurred to me to talk to people as people, to give them information they might actually use, to discover through trial and error what they were *really* interested in instead of what *I* was interested in.</p>
<p>Okay, I’m about to pass this along to my friends. Why? Because I like them. : )</p>
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