hopes and fears
October 26th, 2009 • posts i've written
Had a phone interview today with a gent named David Parsons about the future of the whole social media thing. David is getting his Masters in Interactive Media and also happens to be one of our Fiesta agents.
David asked an interesting question, so I thought I’d pose it to you, dear reader…
What’s your greatest hope and your greatest fear for the next five years when it comes to the intersection of business and digital technologies?
To be fair, I’ll start us off with my answers to David… (before you rip me to shreds, I had all of ten seconds to make these up, you give it a shot!)
Greatest hope: consumers truly control production. Digital technologies allow consumers to cooperate together and communicate their needs to corporations which (using superior production technologies) can service smaller and smaller consumer segments. Aaron also pointed out that wouldn’t it be nice if companies got better at serving those needs of ours we don’t clearly recognize or ask for.
Greatest fear: companies just get really good at faking it. Astro-turfing, town-halling, fabricating consumer opinion and using it to bullshit a demand (we want our guns to be extra shoot-ie)
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