Comments on: my email to the daily beast http://whatconsumesme.com/2009/posts-ive-written/my-email-to-the-daily-beast/ marketing meets culture Fri, 03 Feb 2012 07:22:17 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Bud Caddell http://whatconsumesme.com/2009/posts-ive-written/my-email-to-the-daily-beast/comment-page-1/#comment-3322 Bud Caddell Fri, 02 Oct 2009 21:41:04 +0000 http://whatconsumesme.com/?p=2524#comment-3322 Ha! You're right, Mike. I didn't spend much time looking at the ad, and it definitely didn't leave an impression, huh? :) Ha! You’re right, Mike.

I didn’t spend much time looking at the ad, and it definitely didn’t leave an impression, huh? :)

]]> By: Mike Arauz http://whatconsumesme.com/2009/posts-ive-written/my-email-to-the-daily-beast/comment-page-1/#comment-3321 Mike Arauz Fri, 02 Oct 2009 21:34:25 +0000 http://whatconsumesme.com/?p=2524#comment-3321 (Funny, the ad was actually for a VISA Black Card, not AMEX. They weren't even successful in making that impression.) (Funny, the ad was actually for a VISA Black Card, not AMEX. They weren’t even successful in making that impression.)

]]> By: James http://whatconsumesme.com/2009/posts-ive-written/my-email-to-the-daily-beast/comment-page-1/#comment-3317 James Fri, 02 Oct 2009 17:12:44 +0000 http://whatconsumesme.com/?p=2524#comment-3317 Good, provocative question. My $0.02 is that subscribers have value no matter what mix of content / ads sent to them because the publisher has permission to communicate with them. That opportunity has value. But publishers have to determine whether it's enough value to justify doing multiple versions. The standard ad-supported-media agreement is that readers get content for free in exchange for their attention, which is then rented to advertisers. But attention is rising in value while content is becoming more competitive. And 2 versions have both an overhead cost in production and a visibility cost -- others might follow suit and opt for the no-ads version if presented with the chance. Good, provocative question.

My $0.02 is that subscribers have value no matter what mix of content / ads sent to them because the publisher has permission to communicate with them. That opportunity has value. But publishers have to determine whether it’s enough value to justify doing multiple versions.

The standard ad-supported-media agreement is that readers get content for free in exchange for their attention, which is then rented to advertisers.

But attention is rising in value while content is becoming more competitive. And 2 versions have both an overhead cost in production and a visibility cost — others might follow suit and opt for the no-ads version if presented with the chance.

]]>