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quotes on marketing & culture

quis custodiet ipsos custodes?

February 22nd, 2009 • posts i've written

(roughly translates to “who watches the watchmen?”)

I admit, I’m a late entrant into the fan world of The Watchmen. I bought the graphic novel on Saturday and finished it this evening; and like everyone else that loved it on first pass, I’ll be re-reading it after I finish this post. I became so fascinated with the novel because of how well it’s being marketed online. Whomever is responsible, (surely fans and the studio), the full effort deserves careful study. Bits of content are continually floating out into the ether for fans to pick up, string together, and tell their own stories. And the film has relied heavily on fans to tell their friends the story behind the fragments. Eric, I owe it to you as well for pushing me to read the graphic novel and helping me to assemble the pieces. This is the perfect intersection of propagation planning and fan passion. I think it’s interesting that when first announced, many die-hard fans were against the movie, but I’m seeing more and more positive sentiment for the film these days.

I thought I’d help push you along now, dear reader, by assembling some of the pieces I’ve found. Please read the graphic novel (in all bookstores right now) and add anything you find to the comments of this post.