round-up of location based services in adage
December 17th, 2009 • posts i've written
Check out this extremely comprehensive round-up of location based services making noise in Adage this week.
Two services that caught my eye:
Yowza is one of the more interesting upstarts in location-based advertising. Users who download the Yowza app to their iPhones are able to have deals and coupons pushed to them based on their immediate location. Yowza is paperless too — simply let the cashier scan your phone to receive a discount. With big-name retailers like REI, Crate & Barrel, Guitar Center and CB2 on board, Yowza has the potential to completely upend the Sunday circular.
As location-based services take off, a host of new companies like GeoApi, Geodelic, and, most promisingly, SimpleGeo are offering geo services to make application development for publishers and brands much simpler. SimpleGeo offers hosted services like a Context Engine that allows developers to access geo-tagged content from the likes of Twitter, Flickr, Brightkite and more; storage for location data; and even an SDKs so you can get augmented reality up and running, fast.
Yowza certainly seems like a throwback to the good ol’ days of 2007 when we all thought mobile + couponing was the wave of the future; but I’m sure the coupon hounds love the promise of this app. SimpleGEO makes me happy to know that rolling location based apps is only getting easier.
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