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social media practitioner survey

August 12th, 2009 • posts i've written

We at Undercurrent have put together a survey for social media practitioners I’d like to share. (and hope you’ll share, too)

http://bit.ly/socialmediasurvey
* please use the bit.ly link when sharing
** and how about the hashtag #smsurvey when tweeting

The objective of this survey is to gain a greater understanding of how social media is put in practice by agencies and clients, including: how objectives are defined, how results are measured, who is doing the work, the level of compensation, and what resources are most popular among practitioners.

Who should take the survey? Anyone that handles social media strategy, manages a social media team (internal or external), or conducts social media outreach on behalf of or within a brand.

It’s important to get a wide variety of data, so please share and spread this survey. We’ll keep the survey open during the month of August.

The survey should only take about 10 minutes of your time.

What are we doing with this data? We plan on releasing a free report (probably slideshare) on our findings, along with a free download of the full dataset. We’re hoping that what we collect will be beneficial for the entire industry. When you’re done with the survey, you’ll see a link to follow to request the report and dataset.

You may remember an earlier post of mine where I solicited feedback for the survey. Thanks to everyone for chiming in. Also a big thanks to Heather LeFevre, author of the Planner Survey, of which I drew great inspiration.

I can’t stress enough how much I need your help in spreading the survey to social media groups you may be a member of, to your industry friends, to your clients (this could lead to some very compelling insights), and to your co-workers.

If you have any issues at all with the survey, I’m your man, so please leave a comment below.

Also, after taking the survey, I invite you to leave a comment back here to let me know any data in particular you’re interested in seeing charted. (like average salary, or seniority)