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quotes on marketing & culture

strategy at its finest

December 2nd, 2009 • posts i've written

The Dennis System, from It’s Always Sunny in Philadelphia – Watch now on Hulu

Is it just me, or does more entertainment these days seem to be written from the perspective of a strategic planner?

The old formula – start with an absolutely ridiculous set of ingredients or situations and craft a narrative that props up the joke (picture Lucy on the assembly line)

The new formula – identify a key truth about modern human behavior/culture and craft a narrative that dissects it for the viewer (think I Love You, Man)