Comments on: the big money facebook 50 http://whatconsumesme.com/2009/posts-ive-written/the-big-money-facebook-50/ marketing meets culture Fri, 03 Feb 2012 07:22:17 +0000 hourly 1 http://wordpress.org/?v=3.3 By: John Boyle http://whatconsumesme.com/2009/posts-ive-written/the-big-money-facebook-50/comment-page-1/#comment-4034 John Boyle Wed, 02 Dec 2009 00:44:48 +0000 http://whatconsumesme.com/?p=3100#comment-4034 I completely agree. I saw the same problem with articles about marketing on MySpace back in the day. It was always about the highest number of Friends. Not "who has a strong following that matches their goals?" (Which is what I focused on with my comedy group.) The bottom line as marketers we know those are important KPIs but for journalists it's about simplifying it for readers as much as possible. I completely agree. I saw the same problem with articles about marketing on MySpace back in the day. It was always about the highest number of Friends. Not “who has a strong following that matches their goals?” (Which is what I focused on with my comedy group.)

The bottom line as marketers we know those are important KPIs but for journalists it’s about simplifying it for readers as much as possible.

]]> By: Rachel Tipograph http://whatconsumesme.com/2009/posts-ive-written/the-big-money-facebook-50/comment-page-1/#comment-4025 Rachel Tipograph Tue, 01 Dec 2009 13:06:48 +0000 http://whatconsumesme.com/?p=3100#comment-4025 Agree with your perspective. Slate's metrics hold little weight - balancing user uploads with brand uploads, ok how does that factor into the marketing mix? I'd like to propose another FB fan page list: Brands with the highest level of intent to purchase (or fans who meet brands' business goals). If fans do not meet business goals or cannot be activated to meet business goals, why is that not important? I'm not discounting engagement and relationship building, but if we cannot push fans to eventually transact with us, will we still consider the relationship worthwhile in years to come? Agree with your perspective. Slate’s metrics hold little weight – balancing user uploads with brand uploads, ok how does that factor into the marketing mix? I’d like to propose another FB fan page list: Brands with the highest level of intent to purchase (or fans who meet brands’ business goals). If fans do not meet business goals or cannot be activated to meet business goals, why is that not important? I’m not discounting engagement and relationship building, but if we cannot push fans to eventually transact with us, will we still consider the relationship worthwhile in years to come?

]]> By: el rolio http://whatconsumesme.com/2009/posts-ive-written/the-big-money-facebook-50/comment-page-1/#comment-4024 el rolio Tue, 01 Dec 2009 13:04:18 +0000 http://whatconsumesme.com/?p=3100#comment-4024 saw this one too right? http://www.techcrunch.com/2009/11/28/facebook-fan-pages-77-percent/ saw this one too right?
http://www.techcrunch.com/2009/11/28/facebook-fan-pages-77-percent/

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