to read this post, please pay ten cents

February 11th, 2009 • posts i've written

I want to write for your blog. Gratis. But you have to give me a great question or profound thought to ponder. That’s what Mike Arauz did. Mike is a fellow Strategist and works with me at Undercurrent. Mike asked me how to save the NY Times. Too bad I’ve never bought a newspaper in my life.

Pricing models like micro-payments could inject some novelty into the market, but novelty ultimately wears off. Why not reduce distribution then? Wherever I go in this city, I see stacks of the NY Times sitting out to rot. Make printed news more scarce, force your fans to opt-in to home delivery (and paying more often). Try anything, but it’s sure to wear off in the long term.

Read the full post over at Mike’s blog. Mike’s blog is a great resource, so if you’re smart you’ll add it to your daily reads.

Related posts:

1. how will the new york times pay wall work?
2. my only two cents about skittles.com
3. fans: read these blogs

Tags: micro-payments, mike arauz, newspapers, nytimes, print news

Trackback URI.