transmedia branding
December 21st, 2009 • posts i've written
click the image to see the full size slide
I’ve been thinking a good deal about Henry Jenkins’ Seven Core Principles of Transmedia Storytelling and I’ve been wondering… can I build a new brand using these seven principles?
Can I use these core principles, some more figuratively than others, to construct an entirely consumable, sharable, remixable, and remarkable brand?
Mike is oft to say, the best conversations are the ones where each person comes to the table with a different piece of information to share about a given topic. Transmedia storytelling is how you engineer the possibility for these kinds of conversations. And when you apply this to branding, you get a brand that is ripe for conversation. And you aren’t anybody until somebody is talking about you.
Funny, we’ve gone from, “I think, therefore I am.” to “I’m spoken of, therefore, I am.”
Related posts:
- core principles of transmedia storytelling
- branding in the era of the remix
- an authentic brand, continuity and multiplicity
3 Responses (add your comment)
-
-
See also:
and Faris’ thesis: I Believe The Children Are Our Future
Trackbacks:
donate your two cents
NOTE: Anonymous and/or hateful comments get deleted. My blog, my rules.
I’m guessing Descartes was looking for the self evident proof a bit like Avicenna’s falling man which preceded his thinking 800 or so years before the Frenchman.
Not a lot of people know that.
There’s also a whiff of no publicity is bad publicity but then the notion of existence is a bit different than engineering conversations to create revenue.
Nice slide though and of course, lots of bits in there that nobody has had to think about before, though McLuhan’s idea that the notion of a public didn’t exist till the linear fashion of the printing press is a stimulating discussion.