twitmatic

May 19th, 2009 • posts i've written

Twitmatic is the right mix of leveraging existing communities, conversations, platforms, and behaviors to build something fun and useful. From the folks behind ffwd, Twitmatic serves as a search tool for videos being shared back and forth via Twitter. Try typing in ‘kittens,’ then click the video view from the top left and sit back and enjoy clip after clip of kitten goodness.

Brands should be thinking like this. If you want to build something, build it on the back of existing technology with a robust user base and create value for that community.

Mashable pointed out that this site could be double sick if you could get video metrics from it, too. (like how many times it had been tweeted)

Related posts:

1. enough is enough, youtube trolls
2. what’s the point?
3. why foursquare must sell out

Tags: twitter search, Videos, YouTube

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