Comments on: what i do

By: ¿Qué es el marketing online? | El Blog de Magnoliart

¿Qué es el marketing online? | El Blog de Magnoliart — Tue, 19 Jan 2010 01:33:59 +0000

[...] en una cita de Bud Caddell, experto en marketing online (Strategist), cuando intentó definir en qué consiste su [...]

By: iChimps » O mantra das mídias sociais

iChimps » O mantra das mídias sociais — Fri, 29 May 2009 21:26:31 +0000

[...] todo mundo sobre o mantra das redes sociais e explicar para os clientes algo que li em um post do Bud Cadell quando perguntam o que ele [...]

By: what consumes me, bud caddell » a week dedicated to fans and the future

what consumes me, bud caddell » a week dedicated to fans and the future — Mon, 20 Apr 2009 03:02:34 +0000

[...] more deals. I help giant global companies speak digital. In the past, I’ve written about what I do, but this week I’m focusing on the how and [...]

By: John Ratcliffe-Lee

John Ratcliffe-Lee — Wed, 01 Apr 2009 01:23:09 +0000

Pretty much on the same page w/ most of the other comments. It’s headed in the right direction but a little too heavy-handed. I do similar stuff and like to describe it in terms of relevance. That I help some of today’s most relevant brands communicate effectively online.

By: A.J. Pape

A.J. Pape — Tue, 31 Mar 2009 19:13:00 +0000

When I read it, my brain got quiet.

And I remembered when I was a small, a kid in a small town in Ontario.

I read it elsewhere (Mike Arauz’s site) then came here instantly.

I say bullseye.

For me the only test of these statements is this:
Is the listener moving toward me afterward (curiosity, trust), or away from me (boredom, disinterest)

Boo yah unto thee, Mr Caddell.

By: Elizabeth Kaylene

Elizabeth Kaylene — Tue, 31 Mar 2009 14:31:54 +0000

I like it! It’s very true.

@Anjali: Even those brands are relatively small on the internet. There’s always a bigger fish. (:

By: Anjali

Anjali — Tue, 31 Mar 2009 13:48:49 +0000

I liked it at first glance, but then I thought: if you worked with someone like Nike or Adidas or Apple or Microsoft etc etc, are they really small on the internet? I like what Sam says: maybe you can say you help big brands look at themselves through the eyes of the internet? i.e one small fish in a sea of brands…or something!!

By: Bud Caddell

Bud Caddell — Tue, 31 Mar 2009 00:17:36 +0000

Sam,

I think it would be arrogant of me to say one of my clients was never aggressive, opinionated, brilliant, scrappy, etc. They are all leaders in their industries, I simply try to get them to relive their earlier years and strive to earn customers by being themselves.

And when I describe what I do to other people, I hardly aspire to impress them.

By: Sam Whiteman

Sam Whiteman — Mon, 30 Mar 2009 21:17:37 +0000

Perhaps you help giant global brands look at themselves (and their potential) through the lens of the internet.

Is helping them *remember* the only value you add? I agree that no one aspires to process, but I’m not sure that many aspire to just remember either.

A great exercise to go through, I had trouble with this in a role for a long time.

By: Bud Caddell

Bud Caddell — Mon, 30 Mar 2009 19:27:00 +0000

Amanda, I love the phrase ‘inside baseball.’ If it’s a client or potential client, I usually have the time to trot out the pony show and traveling circus. This is meant for that immediate reaction of ‘….ok’ or ‘tell me more!’

Casey, you’re probably right. But I do so enjoy my pompous ego.

Brian, you’re right about leaving out process. I just don’t know how to get into the thick of it without leaving someone in the weeds. Basically, i think for a living in an environment that changes to fast that the only thing you can stand on are your principles.