Comments on: stop saying viral video

By: this video did not go viral / what consumes me, bud caddell

this video did not go viral / what consumes me, bud caddell — Sun, 22 Jan 2012 19:14:02 +0000

[...] I’ve written on this subject before, and suggest you read this article if you want to follow me further down the rabbit hole – stop saying viral video. [...]

By: Understanding Games: Gamification, Game Mechanics, Game Design « How soon is now?

Tue, 03 Jan 2012 16:22:17 +0000

[...] For me, 2011 was the year I discovered games. Not in the football, baseball, basketball sense, or the Monopoly, Settlers of Catan, Dungeons & Dragons sense. No, games in the marketing sense. While Oxford may have chosen “squeezed middle” as the Word (words?) or the Year, for me it was “Gamification.” I’m not particularly a fan of the word, but it was the one that seemed to stick. And while it may seem trivial to argue semantics – game theory, gamification, game mechanics – it actually is important to try an understand what these terms really mean. We’ve seen what happens when the marketing industry grabs an idea and runs with it, we end up with people still talking about “viral” videos more than two years after the word was ‘debunked.’ [...]

By: OPM in Pictures #1 « SariSari Sounds

OPM in Pictures #1 « SariSari Sounds — Thu, 29 Sep 2011 04:19:14 +0000

[...] thing I love about spreadable video online like Youtube [shout out to Bud Caddell] is that it’s a great way to discover music, and by virtue of the format, see the songsmiths [...]

By: If It Doesn’t Spread, It’s Dead: Viral Video « Tessa Horehled | Strategic Marketer, Community Manager, Brand Strategist, Digital Communications Specialist | ATL / NYC

Mon, 13 Dec 2010 20:56:29 +0000

[...] Stop Saying Viral Video [...]

By: Rethinking Viral: Why Viral Video Doesn’t Always Live Up to the Hype | SocialNature.ca

Wed, 11 Aug 2010 23:17:28 +0000

[...] Check out this post on the topic for more insight: Stop Saying Viral Video [...]

By: The Challenges of Social Sharing, Why I Worry More About Relevancy Than Privacy | Daniel Prager

Thu, 13 May 2010 18:34:06 +0000

[...] Stop Saying Viral Video [...]

By: can companies actually create culture? / what consumes me, bud caddell

can companies actually create culture? / what consumes me, bud caddell — Thu, 08 Apr 2010 12:38:26 +0000

[...] and to Grant’s response, this conversation reminds me a good deal of my disdain over the term viral – while I certainly take issue with the accuracy of the term, it’s repugnant even more so [...]

By: Steven Wright

Steven Wright — Tue, 06 Apr 2010 15:24:40 +0000

I agree with the opinions here but I feel many of you are being too kind in respect to marketers and their lingo. I have noted in conversations with marketers, The very words “viral video” are accompanied by a sinister twinkle in their eye. As if they (fully aware of the biological definition of a virus but perhaps ignorant of the technology)imagined their videos spreading and replicating across the internet. Because of this I believe at least for some the misuse of the term “viral” is actually more of a freudian slip, revealing their intentions and expectations.

By: so help me god, i will do it / what consumes me, bud caddell

so help me god, i will do it / what consumes me, bud caddell — Thu, 25 Mar 2010 17:20:57 +0000

[...] by Stuart Eccles of Made By Many, and this post, and this [...]

By: web video thunderdome: the presentation / what consumes me, bud caddell

web video thunderdome: the presentation / what consumes me, bud caddell — Tue, 23 Mar 2010 19:01:26 +0000

[...] Stop saying viral videos. Please. Viral assumes the mechanism for distribution is built right in. It’s not. People choose whether or not to spread your content. Viral puts hype ahead of people. For my full thoughts on the blight that is viral, read this full post. [...]