Comments on: stop saying viral video

By: Rethinking Viral: Why Viral Video Doesn’t Always Live Up to the Hype | SocialNature.ca

Wed, 11 Aug 2010 23:17:28 +0000

[...] Check out this post on the topic for more insight: Stop Saying Viral Video [...]

By: The Challenges of Social Sharing, Why I Worry More About Relevancy Than Privacy | Daniel Prager

Thu, 13 May 2010 18:34:06 +0000

[...] Stop Saying Viral Video [...]

By: can companies actually create culture? / what consumes me, bud caddell

can companies actually create culture? / what consumes me, bud caddell — Thu, 08 Apr 2010 12:38:26 +0000

[...] and to Grant’s response, this conversation reminds me a good deal of my disdain over the term viral – while I certainly take issue with the accuracy of the term, it’s repugnant even more so [...]

By: Steven Wright

Steven Wright — Tue, 06 Apr 2010 15:24:40 +0000

I agree with the opinions here but I feel many of you are being too kind in respect to marketers and their lingo. I have noted in conversations with marketers, The very words “viral video” are accompanied by a sinister twinkle in their eye. As if they (fully aware of the biological definition of a virus but perhaps ignorant of the technology)imagined their videos spreading and replicating across the internet. Because of this I believe at least for some the misuse of the term “viral” is actually more of a freudian slip, revealing their intentions and expectations.

By: so help me god, i will do it / what consumes me, bud caddell

so help me god, i will do it / what consumes me, bud caddell — Thu, 25 Mar 2010 17:20:57 +0000

[...] by Stuart Eccles of Made By Many, and this post, and this [...]

By: web video thunderdome: the presentation / what consumes me, bud caddell

web video thunderdome: the presentation / what consumes me, bud caddell — Tue, 23 Mar 2010 19:01:26 +0000

[...] Stop saying viral videos. Please. Viral assumes the mechanism for distribution is built right in. It’s not. People choose whether or not to spread your content. Viral puts hype ahead of people. For my full thoughts on the blight that is viral, read this full post. [...]

By: what is interesting? / what consumes me, bud caddell

what is interesting? / what consumes me, bud caddell — Wed, 17 Feb 2010 13:02:07 +0000

[...] our job is to make interesting things, it’s more important than ever to understand the motivations behind sharing. Because we spend so much time interacting with our social graph, and because we place such a high [...]

By: conversations are markets / what consumes me, bud caddell

conversations are markets / what consumes me, bud caddell — Tue, 02 Feb 2010 13:01:35 +0000

[...] we rally for spreadable media over viral media, we’re arguing for brands to be more conscious of the conversational transaction taking place [...]

By: Bluw ideas » Blog Archive » It’s not viral numbnut…

Bluw ideas » Blog Archive » It’s not viral numbnut… — Thu, 28 Jan 2010 18:36:12 +0000

[...] quite a good article here about why and how what we call ‘viral’ content is distributed and shared. Also shown [...]

By: What Do Viral Videos Have in Common with the People's Choice Awards?

What Do Viral Videos Have in Common with the People's Choice Awards? — Wed, 20 Jan 2010 16:43:56 +0000

[...] the term viral with seemingly so little thought about what the word really means. (Here’s a good riff on why “viral” is a terrible descriptor. Maybe we should use something more appropriate [...]