Hype vs. excitement: expanded

14 Jul, 2009

We had nifty comments to the original hype vs. excitement post, so here’s an enhanced version of the chart featuring them.

Hype is: Excitement is:
An impossible promise A realistic promise
Sales-driven Value-driven
Exclamation points Passion
Obnoxious Contagious
Cause for mistrust Cause for belief

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