Ideas of scale versus ideas of disruption.

rogers adoption001 Ideas of scale versus ideas of disruption.

Over the past couple of weeks I’ve been thinking about the challenges of running a business of scale. I often think it’s something that we in the marketing industry don’t really know that much about as we’re, even in the biggest agencies, only really responsible for selling our “products” to a small number of people. However, when I walk through the aisles of a Nordstrom store (for example) – I realise that most of  …

this is a shared post, to comment or read more, click the title to visit the original source.






recent comments

must reads / popular posts

do you like me?

we're writing a book

A collaborative publishing project from the smartest people you know ...