Levi’s Go Forth

Wieden + Kennedy Portland has launched a new campaign for Levi’s, titled Go Forth, which draws on the brand’s heritage as the quintessential American jeans.

The Levi’s brand has been incoherent in the last few years, having lost the strong position it struck in the 80s and 90s. Much of its recent advertising – particularly BBH’s Dangerous Liason ad directed by Ringan Ledwidge – has tried to inject some  …