New Strategies Require New Measurements

As long as the standards for measuring value belongs the old Attention Web mindset, the ability to prove new value and need for new strategies will become increasingly difficult. Fortunately the solutions are right under our noses.

Explanation of Attention Web and Everyday Life mindset.

In this presentation, held at the INMA conference Wednesday, I asked if the numbers generated by web analytics software are generating the right kind of value?  …