Social Media 2010: it’s time to get boring

10 Dec, 2009

2009 is feeling a bit like 1999 when it comes to social media.

CNN, Ashton Kutcher and Oprah helped stir the hype for Twitter. Social media and Twitter conferences sprang up everywhere. Social media snake oil salesmen prowled Twitter. Lots of hype, but not a lot of process-driven action.

My prediction for 2010: social gets integrated into business functions. That means: social media policies,

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