Social Media ROI : Consumer ROI

With every passing day, a brighter light is being shined on Social Media. As it has gone from novelty to consideration to essential marketing element it is receiving more funding from brands, which in turns means greater scrutiny.

As a result, we’re seeing more and more articles talking about the ROI of Social Media. ComputerWorld did a nice case study on the Georgia Aquarium which was able to track a revenue figure  …