The Economist Opens Indian Market Through SMS

02 Apr, 2009

The Economist, the international affairs magazine, recently established a market for subscriptions in India through a unique SMS marketing campaign.  The tiny share of The Economist in India’s news media marketplace drove the magazine’s utilization of a miniaturized mobile news update.

Every day at 11 a.m. the magazine would issue a free summary of headline news and accompanying links to a new mobile updates channel.  The snippets of interesting stories brought mobile

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