The Future of Online Ads is Huge

Unfortunately, I’m not talking about advertising revenue, though, that still looks bright for some segments of the online ad market. Rather, I’m talking about the enormous physical size of advertisements we’re increasingly seeing across the Web.

The movement towards huge got a big boost when the Internet Advertising Bureau recently added some big new formats to its standard ad unit sizes: 300×100 and 720×300. The latter has been seen on many popular websites  …