The Social Contract for Online Relationships

Brands often work under the assumption that relationships earned on social sites like Facebook, Twitter, and YouTube are “free,” as defined by not involving a direct exchange of money for connection. But, the truth is that online relationships aren’t free. Not only do digital connections demand an investment of time, but they also create expectations for the brand and obligations to the audience.

This thought was inspired by a terrific pair of posts by Xiaochang  …