What Brands Can Learn From Online Dating

09 Oct, 2009

OKCupid’s recent analysis of successful dating interactions got us thinking: what can these lessons of online dating teach us about relationship-building on a larger scale? What makes an online interaction feel genuine and appealing, whether it be between a suitor and his love interest, or a brand and its audience?

Related posts:

this is a shared post, to comment or read more, click the title to visit the original source.

Both comments and pings are currently closed.

recent comments

Ramzi Yakob: I think the 99% statement isn’t a fair one to make. Here’s why. 1. Your subjective view of...
Marie: I don’t know. It bothers me when people in advertising who hate advertising (that includes me, btw)...
Alex Campbell: You really have to wonder about the future of of a vast global industry where 99% of the product is...
smallerdemon: “We’ve earned consumer’s apathy. We’ve conditioned it through our own laziness and sheer lack of...
Bud Caddell: I don’t think the big idea is necessarily dead. I think the big execution should be. The big bet....

must reads / popular posts

do you like me?

we're writing a book

A collaborative publishing project from the smartest people you know ...