What I’m Reading – February 1, 2009

• House of Style Returns

- Assuming the show will be the same format of fashion and design information brought to Americans via cute girls, we’re betting it’ll be a hit, especially with those that want to further understand the decade they were born in, which is pretty much MTV’s target audience these days anyway.

• Coke Finally Removes “Classic” From Its Label [Marketing]
• adidas knows what it takes to market today
• The Mid-Century Modernist
• Mikel Uribetxeberria – BOOOOOOOM!