Why social innovators will lead the next generation of business

My partner recently wrote a great post about the start ups he would invest in, but I figured I would blow out his thoughts into where I see all this leading and it’s this. Social entrepreneurs will lead the future of business.

That’s a bold claim. Why do I think this? Because it’s already happening, and has been happening (albeit more slowly than recently) for the past decade.

Like any progressive  …