Quote: What Brand Marketers Want from Social Network Sites

10 things brand marketers want from SN’s:

1. Access to people who would be interested in my product. I don’t need to see everyone, just the people that have an affinity for what I am selling. (Facebook does this pretty well)

2. Ability to have a conversation where I can respond to enthusiasts and naysayers (SN’s get points for this. They all offer this feature)

3. Portable content so if someone wants