Study Illustrates the Effectiveness of In-Game Ads

Though the results are far from conclusive,  a noteworthy recent study is showing just how effective in-game video advertising can be.

TechCruch explains:

Preliminary results of the study, which will conclude at the end of this month, seem to indicate online gaming audiences are more inclined to remember and positively percieve brands who experiment with pre, mid and post-roll video advertisements inside Web-based games.

…According to Vicki Cohen, Executive Vice-President at Frank Magid Associates,

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