fans: choose your own adventure

April 23rd, 2009 • posts i've written

Something’s missing here; the road most taken: calling your lawyer.

Treat your fan communities like the most valuable research project you’ve got – because they are. Give them space and give yourself time to take it all in. And when you’re ready to engage them, when you have something to offer them, court them wisely – as partners.

Related posts:

1. fans: the rising tide
2. fans: mobilize a conversation
3. fans: lead users

Tags: choose your own adventure, Fandom, fans, marketing

Trackback URI.