28 Dec, 2010 – leave a comment
2010: what you missed and how we did
I’ve tried all manner of more eloquent ways to put this … and failed. So to say it simply, 2010 rocked for our little blog here at What Consumes Me. And any success at all is owed to you, dear reader. Blogs are a funny sort of product that increases in value as it is distributed, instead of declining – and this blog wouldn’t have any value without you to read it, comment on it, and share it with your friends. So before I say anything else, I have to say … THANK YOU.
You’ll notice I’ve included quite a few numbers here from the analytics behind the site. Frankly, I don’t spend a lot of time sussing out if they’re decidedly high or low, but what I do think about is how to make the site better for a growing network of readers. I’d love it if you used the comments to tell me how to make the site a better place for you.
The Top Ten Posts of 2010:
- Who Says the Future Needs an Advertising Agency? – prognostication on the future of the ad agency model
45k pageviews, 850 tweets, 118 comments
- What is Strategy? – fun with giving strategy some unique definitions
10k pageviews, 113 tweets, 125 comments
- Words to Strategize By – collecting the smartest thinking from fellow planners
8k pageviews, 136 tweets, 17 comments
- The Art of Repetition and Recombinance – Old Spice, W+K, and culture
7k pageviews, 104 tweets, 10 comments
- Getting Serious About Changing Behavior – the theory of planned behavior
7k pageviews, 69 tweets, 14 comments
- Solving the Most Complex Problems – an introduction to the bucket brigade manifesto
6k pageviews, 183 tweets, 18 comments
- Moleskine Journal Hack – a little tweak to measure your happiness
5.9k pageviews, 20 tweets, 8 comments
- Responding to the Social Media Bubble – a blow by blow response to Umair Haque
4.8k pageviews, 98 tweets, 17 comments
- To A Decade Unrealized – an open letter to the century ahead
3.3k pageviews, 11 tweets, 6 comments
- How to Write a Checklist – a summary of Atul Gawande’s powerful Checklist Manifesto
2.2k pageviews, 18 tweets, 7 comments
In addition to writing posts here, I also share the best content from my favorite sites. Over the year, there were 35k outbound clicks to sites who’s content I shared. Top sites included: Flickr, FFFFound, iMediaConnection, BBH Labs, Made By Many, Flowing Data, and Swiss Miss. A huge thank you to everyone that contributed content here.
a screenshot of my WordPress Dashboard to-date
All in all, it was an incredible year for the blog and a steady step forward in what I hope will be a long history. And that brings me to a few thoughts I’ve had lately …
thoughts on blogging
I blog to create connections – between thoughts and between individuals. Blogging is both a very personal exercise (I hear my voice when I write these words) and one of my most social activities (I know that whatever I’m writing becomes a social commodity almost instantly). I take meticulous care to express my thoughts articulately here and I also accept that words are stale until they become a prop for outside performance. I need the exercise of turning amorphous hunches into argument and I need the opportunity to seek out voices that challenge those arguments. At times I might cringe at the quality, but writing is dear to me, it is almost involuntary, and it simply finds its most convenient form here in a blog. 2010 was a year when it became clear that what little intelligence I was fortunate enough to be born with is useless until I improve how I connect and inspire others – and here, weekly, I work to refine my craft.
I’ve never considered blogging to be a money making endeavor, and yet it has been. My blog has been the single contributing factor for my last two positions. Specifically, I earned the time and attention of both Josh Spear and John Winsor (who have killer blogs of their own) due to words I published here or elsewhere. Furthermore, my little experiment in painting Keyboard Cat and selling a venn diagram were both shockingly successful due mostly to the platform I had begun to assemble here (Keyboard Cat sold for $1k at auction, and I’ve sold a few hundred of those venn posters). And of course, when it came time to invite others to back my wild-eyed idea to write a book, the trust I earned through my activities here played no small part in the astounding level of support.
Even with those successes, I still believe that the real value in the connections I’ve created here far exceeds what all of us can actually comprehend today. But to unleash that value, you have to create meaning, a sense of purpose, and a shared understanding of what widespread participation ultimately means. Obviously, I’ve bet most of my chips on The Bucket Brigade being the best opportunity to demonstrate the true power behind all of this effort toward connection. Fingers crossed.
I don’t use the gambling metaphor lightly either. Looking back on the posts that spread best, I’ve come to accept ceding control of what will be popular and what will flop over to the fickle nature of the network. Moreover, blogging has also taught me what a poor predictor of the future I really am. But I suppose, all of that aside, when it comes to the Bucket Brigade I feel a growing confidence (no doubt spurred by the Bucketeers), that we’re on to something important in 2011 – something that will no doubt reshape this blog and the connections it strives to create. If it hasn’t made your list of things to watch next year, I urge you to take a second look.
Again, let me thank you for your always-generous time and attention.