gotta go with cliffs:
• MAJOR Behavioural Economics fan
• Its application is useful in so many other areas including business management, process efficiency, and governing.
• Whats happening in jamaica now is a perfect example of why you cant ignore learnings from BE, because the pure math solution wont work. (i explained that bunch but just check google for jamaica and IMF and you will see whats up).
• and thats why I loved that TED talk teh first time I saw it, because it showed that BE shows up in many areas, just under different monikers

I suppose it’s great to know about loss aversion and anchoring. But I wish there was something beyond theory. That is, a marketer that has taken an insight from behavioral economics and tactically executed against for a brand. Even a database of insight-examples would help (perhaps Thaler already has this, given his research in many public projects).

One example you left off isfrom David Ogilvy. He was the most structured of advertisers, creating advertisements as Thaler creates a nudge–based on pure hard behavioral data. He claims to have memorized hundreds of “tricks.” Most of his insights weren’t tested in a lab, but they’re valid nonetheless, and I’m sure I could connect most to a cognitive bias. His book has quite a few examples, and I’ve tried to archive them in my blog as well.

http://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X

http://www.mdaniels.com/how-the-father-of-advertising-wrote-and-designed-advertising/