chief culture officer interview, part two

January 7th, 2010 • posts i've written

The second half of my interview with Grant McCracken is up over at his blog.

An excerpt from the interview,

Bud: For me, pain is often‑‑and pain and being uncomfortable are the best catalysts for thinking. Brands are too untouchable. Brands have amassed too much power for themselves. So they never really have to be uncomfortable unless they want to make themselves feel uncomfortable.

Grant: And in a weird way, maybe the CCO becomes the detonation box that you have inside the C suite. You have the person who is prepared to make themselves exquisitely uncomfortable so that other members of the C suite don’t have to, “That’s what we pay you for, to spare us that discomfort.” [laughter].

Related posts:

1. interview with grant mccracken for chief culture officer
2. chief culture officer
3. tonight: chief culture officer @ cooper union

Trackback URI.