Comments on: mexican billboards

By: lilmissjen

lilmissjen — Wed, 13 Jan 2010 18:05:50 +0000

Ha! I had my media planning hat on, and was being very professional. Silly me.

From my experience and testing, CTR trends upwards dramatically with increases in the relevance, size, etc., of the call-to-action. I am GUESSING that something with no call-to-action would attract a very limited audience (artists).

But, the eye-tracking study, now that would be something.

By: Bud Caddell

Bud Caddell — Wed, 13 Jan 2010 17:32:44 +0000

I was trying a dumb pun with the “never seen the empty spot.” Didn’t work.

I wonder what would happen if you took any ad server for any site, let’s say Gizmodo, and turned 5% of the impressions over to an art collage – would you predict seeing any kind of rise in CTR (or if we ran an eye tracking study, would we see more attention paid to that area?)?

By: lilmissjen

lilmissjen — Wed, 13 Jan 2010 16:50:58 +0000

It won’t be empty, it just won’t be there. In terms of Google Adwords units, that is.

There are all kinds of crap networks that buy remnant banner space (for super cheaps), don’t get me wrong. But you won’t find Google’s stuff there.

By: Bud Caddell

Bud Caddell — Wed, 13 Jan 2010 16:34:12 +0000

@Jen,

Thanks for the correction.

I guess I’ve never seen an empty spot (a bit hard, I guess).

I wonder how often that happens a day across the whole platform…

By: lilmissjen

lilmissjen — Wed, 13 Jan 2010 16:31:08 +0000

Google Adwords text (or display) ads in the content network aren’t remnant, they’re contextually-placed units. Supposedly, if there are not advertisers bidding on some keyword-related element of that content, the ad space will just not appear.

But, the art idea is a neat one.