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08 Jun, 2010 – 126 comments

project in process: what is strategy?

click any of the images in this post to see the full size graphic

I’ve been working on a little project … and I’d like your help.

I’ve been thinking a lot lately about what exactly strategy is, and though I have a few answers myself, I happen to know a pantsload of clever, strategy-minded people who might be able to help me answer the question (that’s you, silly) more thoroughly and set the record straight(ish) for a large swath of our combined social graphs. Think of it as partly codifying the term to yourself and also finally explaining to dear ol’ mum just what you do all day.

So what is strategy?

Here’s my first crack at it – but I do need your help to really attack the question (how to help is below).

How you can help:

Option # 1 – Drop your response to the question in the comments below. I’ll try to think up a clever image for every comment that lends itself to one (but don’t let that box you in).

Option #2  – Grab the blank card image and go to town. Upload your finished product to Flickr and be sure to tag it ‘whatisstrategy’ – in case you’re wondering, I’m using the Knockout family of fonts (but feel free to make your contribution in your own flavor).

Option #3 – If you’re stumped right now, you can still share this post. Go ahead, twitter to your heart’s content.

Spelunk for more posts about:



  1. Paloma Vazquez
    Paloma Vazquez June 11, 2010 at 9:42 am .

    Strategy is the ability to identify what is unique, meaningful and worth acting on amidst a plenitude of mostly vacuous information.

  2. Jason Till
    Jason Till June 11, 2010 at 12:12 pm .

    Strategy is much like critical reasoning 101: who, what, why, when and how.

  3. max
    max June 11, 2010 at 5:43 pm .

    Strategy = 1 + 1 > 2.

  4. Ibrahim
    Ibrahim June 12, 2010 at 4:31 am .

    Strategy is condensing the most complex of ideas, challenges and objectives into an equation that makes business sense.

  5. Ibrahim
    Ibrahim June 12, 2010 at 4:31 am .

    Strategy is having the courage to say NO.

  6. Eva Hasson
    Eva Hasson June 12, 2010 at 2:50 pm .

    Strategy is about framing the problem

  7. @saneel
    @saneel June 12, 2010 at 5:02 pm .

    strategy is a filter to make any decision.

    strategy is understanding what role each component plays.

    strategy is… more fun when pronounced strategery..

  8. Lady Geo
    Lady Geo June 12, 2010 at 8:09 pm .

    Strategy = Aim + Adjustable Action plan

  9. Anibal
    Anibal June 12, 2010 at 8:10 pm .

    Strategy is what turns something complicated into something [much] simpler.

  10. Dani Seuba
    Dani Seuba June 13, 2010 at 12:58 pm .


  11. Brentter
    Brentter June 13, 2010 at 6:07 pm .

    putting your pants on BEFORE your shoes = strategy.

  12. Jesse Brightman
    Jesse Brightman June 13, 2010 at 9:35 pm .

    Strategy is the creative insight that reality overlooks.

  13. Mission Statement Strategy
    Mission Statement Strategy June 13, 2010 at 11:37 pm .
  14. colorblind frida
    colorblind frida June 16, 2010 at 12:27 pm .

    Here’s where I use all the German I know:

  15. Jonathan
    Jonathan June 16, 2010 at 4:02 pm .

    I don’t give a fuck about strategy, do it, if it works, do it again, if it doesn’t, don’t

  16. Andrew Gregoris
    Andrew Gregoris June 18, 2010 at 8:56 am .

    Tactic without strategy is the noise before defeat

    Sun Tzu

  17. Andrea
    Andrea June 18, 2010 at 2:38 pm .

    Strategy = Google Maps

  18. @ophil
    @ophil June 21, 2010 at 6:52 pm .

    Strategy is conscious decision making

  19. Joan Van Tassel
    Joan Van Tassel June 24, 2010 at 3:20 am .

    Strategy is the blueprint of action.

  20. lucia de la vega
    lucia de la vega July 10, 2010 at 4:59 am .

    Strategy = Coherence

  21. christian
    christian July 15, 2010 at 8:58 am .

    strategy is to think about what you want to do in your holidays.

  22. Arthur Harris
    Arthur Harris November 8, 2010 at 6:22 pm .

    Strategy is the plans you make to enable your vision

Comments are closed.