Comments on: why foursquare must sell out http://whatconsumesme.com/2010/posts-ive-written/why-foursquare-must-sell-out/ marketing meets culture Fri, 03 Feb 2012 07:22:17 +0000 hourly 1 http://wordpress.org/?v=3.3 By: George Nimeh http://whatconsumesme.com/2010/posts-ive-written/why-foursquare-must-sell-out/comment-page-1/#comment-6545 George Nimeh Sat, 13 Feb 2010 12:14:35 +0000 http://whatconsumesme.com/?p=4598#comment-6545 Good post, Bud. I agree with your points, and even if foursquare is fad as Bruce suggests, that's all the more reason for them to grab the cash whilst they can. Perhaps foursquare (the brand) is a fad, but the idea of geo-located mobile-based social networking is certainly not. Good post, Bud. I agree with your points, and even if foursquare is fad as Bruce suggests, that’s all the more reason for them to grab the cash whilst they can. Perhaps foursquare (the brand) is a fad, but the idea of geo-located mobile-based social networking is certainly not.

]]> By: Bruce Wagner http://whatconsumesme.com/2010/posts-ive-written/why-foursquare-must-sell-out/comment-page-1/#comment-6525 Bruce Wagner Fri, 12 Feb 2010 17:29:06 +0000 http://whatconsumesme.com/?p=4598#comment-6525 Foursquare is over. I think it was a fad. It seems like a juvenile toy... after the first two weeks of playing with it. Foursquare is over. I think it was a fad. It seems like a juvenile toy… after the first two weeks of playing with it.

]]> By: Andrew http://whatconsumesme.com/2010/posts-ive-written/why-foursquare-must-sell-out/comment-page-1/#comment-6519 Andrew Fri, 12 Feb 2010 14:49:09 +0000 http://whatconsumesme.com/?p=4598#comment-6519 another consideration in your twitter no fees for branding vs. Four Square fees models relates to 'training' the customers and users early in the companies lifecycle. The fact is they (users/customers/advertisers) get set in their ways and when (if?) twitter moves to a more business driven model - there will be a significant backlash from users etc who have become used to 'Free'. Weening advertisers and users early that the valued service comes with a slight price for that value is the smart move for the ongoing evolution of their relationships. The cash will also allow them too develop that technology innovation and value (read: barriers to entry) that you so rightly say are not currently in place... Train your users and advertisers early that there's no such thing as a free breakfast, dinner or (ahem) lunch... even with badges! (Sorry...couldn't resist...) Do you agree? Andrew (Agency Nil) another consideration in your twitter no fees for branding vs. Four Square fees models relates to ‘training’ the customers and users early in the companies lifecycle. The fact is they (users/customers/advertisers) get set in their ways and when (if?) twitter moves to a more business driven model – there will be a significant backlash from users etc who have become used to ‘Free’.

Weening advertisers and users early that the valued service comes with a slight price for that value is the smart move for the ongoing evolution of their relationships.

The cash will also allow them too develop that technology innovation and value (read: barriers to entry) that you so rightly say are not currently in place…

Train your users and advertisers early that there’s no such thing as a free breakfast, dinner or (ahem) lunch… even with badges! (Sorry…couldn’t resist…)

Do you agree?

Andrew (Agency Nil)

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