Lessons We’ve Learned About Engaging Crowds – The Betacup Project

Author: Saneel Radia (@saneel), Director of Media Innovation, BBH New York

As many of you know, I’m involved with a mass collaboration effort (more on collaboration vs. crowd sourcing here) to rethink the portable / disposable coffee drinking experience. You see, the vast majority of to-go coffee cups aren’t recyclable, and it turns out we really like our coffee. Tens of billions of energy-inefficient cups end up in landfills every year.  …