Modern brands 2.0: revenge of the corporation.

I mentioned a while back that I thought big corporations were starting to adopt Modern Brand strategies with a twist. Since then, we’ve found some more examples of innovation from big companies that adapt the principles of Modern Branding, but which take advantage of the specific attributes and strengths of large companies.

Some context before I launch in: I think Modern Branding evolved through necessity rather than by design. Small, innovative  …