“The Americans have need of the telephone, but we do not. We have plenty of messenger boys.” – Sir William Preece, the British Post Office, 1876. “This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” – Western Union, 1878. “Everything that can be invented has been invented.” – Charles H. Duell, an official at the US patent office, 1899. “Who […]
Just a couple weeks back, I got to meet Kevin Doohan, former Head of Digital Marketing at Red Bull. He actually reminded me about Stratos and told me to keep my eye on it. Hence, I woke up early (on the west coast) this morning and watched, tensely, the livestream of Felix’s triple-record-breaking-leap to Earth. I asked him about what Red Bull does for their athletes. I referenced Shaun White’s now famous, but once secret, super […]
A couple weeks back, the digital leadership team at Deutsch LA held a week-long 101 course on digital marketing for the entire company. The goal of the program was to set a common literacy of digital marketing across the agency and to create a sense of shared purpose across departments. I ran two sessions. The first was “Thinking Digital” and the objective was to share a series of perspectives on digital technologies as they’re related to marketing […]
I was touring a photography exhibit at The Getty today in LA and spotted this diagram of the Bauhaus curriculum by the school’s founder, Walter Gropius. I find myself a bit jealous of the simplicity of this design and inherent teaching philosophy. I’m pretty ignorant when it comes to the history of design, what I do know has mostly been the unintentional consequence of theft. But I’ve always been drawn to the beauty and utility of Bauhaus and, maybe […]
The First IRL Like Sign In addition to our shiny new dot-com, a small team here at Deutsch has just finished creating what we call our Like Sign. For every Facebook Like we receive on our new site, this sign lights up in the office. For now, we’ve installed the sign directly in front of the office of our Chief Digital Officer, Winston Binch, where it nearly blinds him with every click. Why we built […]
