03 May, 2012 – 2 comments
emerging bets at the intersection of technology and culture
Deutsch LA’s Invention Strategy team journeyed to South by Southwest 2012 to document the birth of over 100 new digital startups.
Following the conference, our team monitored each startups’ social mentions and press, along with cataloguing their feature set, user base, and underlying social technologies. This research has culminated in a 12-page report, free to download, that identifies the key trends and opportunities that marketers should be focused on in their work for the year ahead.
I’m incredibly proud of my team for putting this together and I hope you find it useful. If you have any questions about the report or how to put it into practice in your organization, please don’t hesitate to contact me.
You can also browse the document below … (for those reading on the site, not via RSS)