04 Feb, 2013 – 3 comments
I saw this image from Stefan Sagmeister’s “The Happy Show” which just opened at the Design Exchange in Toronto.
I love the simplicity of the statement and its meaning.
And it reminds me of some recent conversations I’ve had on the role of planning in advertising.
There are two, generalized, modes of thought. One is that the planner’s job is to study the cultural stream and find a way for a brand and its meaning to slip neatly into that current. The other path is to understand the cultural stream in order to redirect it in your favor. The latter requires considerably more media, a brazen message, and a willing brand. But I guarantee that the latter is also a helluva lot more fun to work on.