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23 Jan, 2014 – 2 comments

responsive os is eating the world

We used to believe that each of our clients had a unique problem. After hundreds of projects, we realized we were wrong. There is a single root cause slowing down the most capable companies on the planet: they are using an antiquated operating system to confront the speed of the 21st century. Today’s winners and losers are decided based on how responsive they are to culture, to consumers, to competition, and to the other forces of disruption.

With that in mind, every project we do helps to upgrade our client’s operating system to what we call Responsive OS. The end goal is to help legacy organizations compete with the digital upstarts that threaten them.

Responsive OS is made up of five nested domains creating a rich interplay between the why, how, who, and what of the organization:


  1. Brett
    Brett January 24, 2014 at 4:47 am .

    Do you think it’s a coincidence that most of the companies highlighted don’t have such a heavy investment in real life products…? The focus tends to be on the how, not the what.

    Interesting thought to how this ripples down to those that make the every day things. That may not be influenced so much (just yet) by this trend.

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